Market Research with Added Value.
- At the end of the work, clients receive the report of the results in a face-to-face presentation with the diagnosis and conclusions.
- We provide useful suggestions and recommendations, we get involved with and accompany our clients in the search for new strategies for the action.
- All the procedure, from drawing up the proposal until delivering the report, is audited and certified.
Use of qualitative techniques
- Focus Groups
- In-depths interviews
- Life stories
- Qualitative analysis
Use of quantitative techniques
- Face-to-face surveys
- Online telephone surveys
- Mystery Shopper
RTRpc® (Real Time Research)
- Technique exclusively developed by D’Alessio IROL.
- It enables to see the results of the surveys at the same time as they are being conducted.
- It is applicable to every inquiry technique.
- It enables the client to see the information in their own PC at the same time as the data is being collected.
- Stop and Go®: It enables the clients to make pauses in the research in order to evaluate the data at a specific time. In addition, they can include new topics of research as the work is being carried out.
System of Computerized Telephone Surveys – SETEC®
- It generates an immediate database without the need of Data Entry equipment.
- It eliminates any possibility of human errors by the validation of consistencies at the time.
- It cuts down the data processing times.
- It enables to see the results immediately.
Face-to-face surveys with handset (PDA) ®
- Face-to-face surveys
- They are entered in the handset and automatically go to D´Alessio IROL´s servers.
- They enable to reach segments and audiences which require a face-to-face contact.
- They enable on-time supervision, by following the surveyors along their route.
Online Interactive Surveys with Non-Spam Panels
The security of the research is due to the reliability of the results. To attain this, it is necessary:
- That the answers the respondents give correspond to the people surveyed, to their profiles, preferences and uses.
- That they are not regular respondents.
- That they feel their information and comments are dealt with strict confidentiality.
In order to ensure the efficiency of their work, D´Alessio IROL has:
- A database of 300,000 people from different segments registered voluntarily in our own panels.
- Databases in Latin America, the Caribbean, Spain and Portugal.
- An anti-spam policy and digital certificated for websites issued by Verisign.
Panel System
- D´Alessio IROL´s respondents base is made up of a main panel and 10 specific ones.